Shenzhen International Video Game Festival, the most large-scale and internationally influential animation game event in China, opened at Hall 9 of Shenzhen Futian Convention and Exhibition Center on October 1. The video game festival, which has gone through 8 years, strives to make a breakthrough in professionalism, authority and interest, and is the most in the past in terms of exhibitors, guest lineup, events and characteristic activities.

This video game festival firmly grasps the consumption characteristics of Generation Z, including special photography area, amusement area, script killing area, Sankeng area and original author exhibition area. The content covers the pan-entertainment industry chain such as games, animation, VR, e-sports, film and television, publishing, etc., fully demonstrating the immersive experience of IP enabling culture, technology and animation.

Nearly a hundred well-known animation game enterprises and tide playing brands at home and abroad participated in the exhibition, such as "Chinese Paladin 7", "Idol Dream sacrifice 2", League of Legends Golden shovel Battle, three Kingdoms Kingdoms, Fangte Animation, Wolf Kill, Devil Cat, Meat, Luo Needle, Shenzhen hand letter, Youbixuan, and unified robots, which are deeply loved and sought after by consumers. Let the exhibitors have enough addiction.


In addition, industry representatives such as Luozhuangyuan, War Horse, Jiadobao, Huawei, Unification, Juwei, Ruoyu, Unicom, magnesium carving and other industry representatives also staged a cross-dimensional collision at the scene, including multi-dimensional events, video game festival joint money, sign-in interaction, brand display and other rich games, enjoy the second-dimensional cultural experience, and achieve brand multi-dimensional marketing reshaping.


Compared with previous sessions, this video game festival has larger scale, wider coverage, more bonuses and richer ways of playing. Spiral Yuan Wu Wanji Competition Competition, War Horse Cup Electronic Sports League, League of Legends Golden shovel Battle, Jiadobao people set up solicitation contest, Ruoyu graffiti contest, 2021 three Kingdoms Kingdoms under the line of city competition, random dance and other popular activities, and through the integration of high-tech innovation content to enrich the exhibition experience of tourists.


This year's video game festival has the largest guest lineup in history, especially inviting nearly 100 domestic and foreign heavyweight guests, including Xie Enron, 844 band, Chen Yifan; popular COSER Beiqi host, Mu Xiaoran, and Xianabai; specially invited guests Baomi Zhongyang, Qifu family, Zhang Quanye, Li Di; Cartoon Hall cartoon team, Qiaoqiao, Mirror and Tien Wen Jiaochuan special cartoonist C sauce and Japanese virtual idol Ainayi dance. The airborne scene interacted with fans and set off a video game storm.


The opening ceremony also held the "FUNKO POP!" X Shenzhen International Game Festival joint money conference, the world's first FUNKO video game Niang. FUNKO POP! As the world's leading brand development and creative company, has been in-depth cooperation with the video game festival, last year joined hands to create China's first COSPLAY cultural and creative park. The launch of the joint fashion game means the further upgrading of the cooperation strategy between the two sides.


"Shenzhen International Gaming Festival", as a well-known cultural festival brand, has been in operation for 8 years, with a total audience of more than 2 million and Weibo topic reading volume of 190 million. "Shenzhen International Game Festival" has also been widely concerned and praised by all sectors of the community, and has gradually developed into one of the largest, most influential and most cohesive animation and game festivals in Asia.


In 2020, "Shenzhen International Gaming Festival" pioneered a global exhibition, abolished ticket restrictions, and held a global "Shenzhen International Fashion Gaming Festival" in Huaqiangbei, from "enclosure" to opening up, and from single consumption to experience consumption. it has injected new vitality and industry into Huaqiangbei.

This year, "Shenzhen International Game Festival" and "Shenzhen International Fashion Game Festival" are developed together, and take this as an opportunity to create the brand matrix of "Shenzhen International Game Festival" and explore a new exhibition mode. The Shenzhen International Gaming Festival held at Futian Convention and Exhibition Center will last until October 4. The 2021 Shenzhen International Fashion Video Games Festival, held at the same time, opened in the North District of Huaqiang North main Street on September 30th and will last until October 7th.